Small Business Marketing Tactics

Small business marketing is a specialized area that a lot of established businesses have a whole department dedicated to however this doesn’t mean that smaller firms can’t effectively achieve and sustain a client base. A variety of tactics including online marketing, to traditional strategies such as print ads and billboards can help small businesses build and sustain their brands.

Online marketing, which includes an online presence for your business as well as profiles on social media, is a crucial element of any marketing strategy for small-sized companies. A properly designed website gives customers crucial information about your business, including the products and services you offer locations and hours of operation, prices and contact information. Additionally, a small site for business can be an ecommerce platform which allows you to sell your products and services directly to the consumer.

In addition to having an online presence, small companies can also utilize more traditional strategies to market themselves, such as distributing advertisements in newspapers and coupon books, or taking part in farmers markets and trade shows. Another strategy that is popular is to work with influencers, or people who have large followers and follower base on platforms such as Instagram or YouTube to build brand recognition.

A clear and effective strategy for marketing is vital for any small-sized business. Our research results show that a majority of small-sized businesses are planning to increase their marketing efforts throughout the entire year. When asked which tactics for marketing bring the most return, email and Facebook ranked at the top of the list as well as content marketing and paid digital advertisements rounded out the top five. However, direct mail, SMS marketing, and Twitter were deemed to have a lower ROI on investment.

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